There’s a misconception that PR is only for huge companies. For this reason, small business owners often don’t realise the importance of having their own PR plan or feel they have the necessary time or resources to invest in PR. This is where The PR Pocketbook comes in.
In actual fact, PR is essential for helping small businesses grow and, thanks to the development of digital marketing and technology, it’s becoming increasingly easy to take PR matters into your own hands. The PR Pocketbook is here to make this process as simple and easy for you as possible.
So, why bother with PR?
At the very least, an effective public relations strategy will put your small business on the map. Beyond this, a successful PR plan has the power to transform a business; turning one-time buyers into loyal customers, building successful relationships with the media and beyond. Here are just a few of the things PR can help achieve for your small business:
👀 Boosting brand visibility & awareness: Executing your PR plan successfully will undoubtedly lead to increased brand visibility and awareness, which should in turn lead to an increase in sales. PR is about getting your name out there strategically; it’s about getting your business seen by the people you want to see it, in the way you want it to be seen.
🗣 Reputation Management: your business’s reputation is key to its success. Investing in PR allows you to effectively construct and manage the reputation of your business, from creating a brand identity to communicating your company values. This in turn will gain customer trust and build brand credibility.
💞 Relationship building: forming positive, long-lasting relationships with the media and other stakeholders will only ever help to push your business forward. Maintaining and nurturing these mutually beneficial relationships is fundamental to securing positive coverage and building a network of valuable contacts. This is PR at its finest.
📊 Leveraging your existing marketing strategy: PR is integral to supporting and enhancing your existing marketing plan. Integrating both practices will ensure that consistent messaging is being delivered across multiple platforms, creating a memorable and credible brand identity.
✅ Problem prevention/mitigation: modern technology means that bad press can spread like wildfire, which is why crisis management is such an integral part of PR. Planning and preparation are key for a successful crisis response, allowing you to maintain the trust that your previous PR activities have established with your customers.
🎤 Positioning you as a leader in your niche: one of the powers of PR is that it can help to position you as a knowledgeable spokesperson within your industry: what a PR professional would refer to as a “thought leader”. From appearing in the media to publishing your own blogs, PR can help to set you and your business apart from the crowd by positioning you as a subject matter expert within your niche.
🧠 Encouraging industry awareness: further to encouraging you to spread your own knowledge, adopting good PR habits also helps to keep you up to date with developments in your industry. From following fellow thought leaders on social media to reading your target publications, these PR practices help to make sure you’re up to date on news, developments and trends within your industry.
I hope this has helped to illustrate just some of the incredible things PR can achieve for small businesses. The possibilities really are endless, which is why small businesses should prioritise PR as much as their larger counterparts do. It doesn’t have to take a huge budget or teams of professionals: it’s truly possible to DIY your PR!
As the famous quote by Will Rogers goes, “You never get a second chance to make a good first impression,” and it’s PR that will help to ensure that your business’s first impression is always a fabulous one.